WHEN WAS CASLON FONT DESIGNED FREE
You can explore hundreds of free fonts at Font Squirrel and Google Fonts, and then decide which one best matches the tone of your messaging and represents the spirit of your brand.
It’s a good idea to use them sparingly - one novelty font is enough - and pair them with a more minimalist font for the body text. They are designed to be loud and flashy, which creates visual interest and makes them great for headlines, but also makes them difficult to use. Novelty fonts are bold, quirky, fun, and eye-catching. Use these sparingly they’re not ideal for body copy because they have low legibility in paragraph form. Corporate logos using script fonts include Cartier, Instagram, and Coca-Cola. Font examples include Helvetica, Avenir, Arial, and Futura.Ĭursive fonts (which includes most handwritten fonts) generally embody femininity, elegance, creativity, and friendliness. Some typography experts recommend using sans serif fonts for the web because they’re easier to read on screens, but as our screen resolutions continue to improve, many say that serif fonts work just as well on the web. Companies such as Facebook, Hulu, and YouTube all use sans serif fonts in their logos. Sans serif fonts lack the “feet” and generally have a clean, simple, modern, and sensible feel to them. Font examples include Rockwell, Archer, Egyptian Slate, and Memphis. They’re often used in headlines, and their geometric serifs give them an air of confidence and strength.
Font examples include Baskerville, Garamond, Caslon, and Palatino.Ī subset of this group is slab serif fonts, which have thick, blocky serifs. Some corporations that use serif fonts in their logos include HSBC Bank, CBS television network, and Tiffany & Co. They are considered to convey authority, reliability, confidence, and respectability. Serif fonts have little “feet” and carry a traditional, classic feeling. Generally, fonts can be broken down into several broad categories: Some fonts are elegant and refined, some are whimsical and playful, and some are traditional and formal. Every font has a distinct personality and character, so you need to be thoughtful when you select one. The next step, to pick a font that matches the mood and feel of your brand, is key. Make Sure Your Font Style Aligns with Your Brand’s Character What are their interests and aspirations? How do they communicate? This knowledge will help shape your brand identity. Decide Which Characteristics You Want Your Brand to Convey Image by Rawpixelįirst, consider these questions: What are the most salient qualities of your brand? What’s your brand personality - is it serious and trustworthy, or jovial and fun? What do you stand for, and what do you want to communicate to your users?Īlso think about your target market. Read on for three essential tips to help you choose the right font for your brand. The right font will drive your message home, and the wrong font will distract your audience and detract from your credibility. Your choice of typography instantly says a lot about you and your business, and it influences how people perceive your messaging. Some fonts - Comic Sans, Papyrus, Curlz MT -are universally reviled, while fonts like HTF Didot and Akzidenz Grotesk are hailed for their elegance, beauty, and craft.įonts communicate more than just words. For better or for worse, they evoke certain associations, feelings, and moods. Just as colors elicit an emotional response, so too do fonts. Don’t forget about an oft-overlooked component of visual communication: fonts. So you’ve picked a stellar name for your company, crafted a catchy tagline, and chosen the perfect colors for your brand.